The Cost-Benefit Ratio of Outdoor Signs: Four Things You Need to Know

The Cost-Benefit Ratio of Outdoor Signs: Four Things You Need to Know


The Cost-Benefit Ratio of Outdoor Signs: Four Things You Need to Know

Outdoor signage is one of the easiest and most brilliant ways in which you can promote and advertise your company or brand. Instead of getting involved in lengthy advertising rigmaroles and promotional campaigns, it can be a lot less of a hassle (and a much more cost-effective choice) to opt for a prominent outdoor sign.

However, while it is unders  tandable why this can be the lesser hassle, it isn’t as easy to realize just how cost-effective it is as well. In this post, that is what we are going to be looking at. Here are four things that you need to know about the cost-benefit ratio of exterior signage.

Cost Incurred

According to research, small business owners spend about 1% of their overall revenue on advertising. That essentially means that a business that makes $10 million a year will spend, on average, $100,000 on advertising.

If you compare that with signboards, it’s very expensive and pricey.

Setting up a normal neon sign will cost you around $50 – $800. If you go for something simpler, like vinyl lettering, you can get the job done for under $100.

Even if we were to go way beyond that, and suppose that a business will use LED and electronic signage, the cost would amount to around $30,000 at maximum.

What we understand from this analysis is that for normal advertising, a company making $10 mil would need to spend $100,000 per year. However, for setting up some signage boards (and we’re talking about advanced, digital ones), they would need to spend $30,000 at most. The best part is that this cost isn’t something that will need to be paid annually. More on this in the next point, which is…


When you decide to work with a signboard company in Dubai, you will be able to get an outdoor sign for your business that lasts for some time to come. On average, the lifetime of an outdoor sign is 8 years.

This helps us appreciate the cost-benefit ratio of exterior signs even more. Think about it. Instead of spending hundreds of thousands of dollars per year on other types of advertising, you can spend a far lesser amount on installing an outdoor sign, which will last for much longer than just one year.

Customers Reached

Another benefit that we can weigh in the favor of using outdoor signs is the number of people you will manage to reach out to.

With normal advertising, such as the one done via digital or print media, people aren’t that prone or likely to look at your business and what it is offering. Why? Because that involves taking up their time.

But, when a car simply passes by your business premises, the driver and the passengers will have no qualms about looking at what your sign says since it does not need any extra effort or time.

If your premises is somewhere on the main road or highway, you will get on average 15,000 – 20,000 passersby that will casually glance at your board signage as they go by.

Considering the ~$30,000 cost we discussed above; this is a mind-blowing number of potential customers that you can attract.


And finally, the last thing you need to know about the cost-benefit ratio of having a company signboard is the insignificant expenses that you will incur for regular maintenance. For electric and LED signs, you will need around $100 – $150 for monthly upkeep; which is nothing compared to the benefits you’re reaping.

The low maintenance costs help us further appreciate just how cost-effective it can be to opt for working with a signage supplier in Dubai.

If you are looking to get some outdoor signs for your business in Dubai, check out Al-Rizq Advertising. With their team of professionals, the Al-Rizq Advertising can help you come up with the best board signage for your brand.