It’s true, having a prominent outdoor sign can be very helpful for your business. It is an excellent and cost-effective way to advertise a brand and to attract customers without creating a nuisance and annoyance for them (as can happen with forced ads and promotions).
But, at the same time, for gaining the full benefit of board signage, you need to be smart about making your choice. There are different factors that you have to be mindful of, such as the words, color, size, material, etc.
In this post, we are going to be looking at how you can choose the right sign material for your new company signboard.
Consider the Climate and Environmental Factors
The first thing you need to keep in mind when choosing your outdoor signage material is the climate of your area. For example, if your business premises is located someplace where there is a lot of sunshine, you will need to get a signboard that is UV resistant, so that the lettering and colors don’t get faded. Acrylic is one such material that you can use thanks to its UV-resistant properties.
On the other hand, in places where there is a lot of rainfall, you would be better off choosing a material that can stand and endure all that water, and not get damaged e.g. aluminum or high-density polyethylene.
Purpose and Size
The second thing that you should consider is the purpose that you want the signage to serve, as well as the required size. This can be better illustrated through an example.
There can be different forms of signs that you could possibly want for your business. For example, a sign that displays the name of your company should be large and prominent. For this type of exterior signage, aluminum or some other metallic material should be used since they will be able to endure the conditions to which they will be perpetually exposed.
On the other hand, if you want to have a sign that, for example, merely indicates where the parking lot is located on the premises, you can make do with stuff like vinyl or acrylic. Although these two materials can get damaged easily, they are suitable for smaller spaces since there, they can be easily maintained and replaced.
And lastly, you should choose the material for your signboard depending on what you have allocated for spending on the same. To get an idea about the various installation and maintenance costs associated with different sign materials and types, you can get in touch with sign board manufacturers in Dubai.
When allocating the expenses for signage, you should not only think about what the acquisition and installation will cost. Rather, you should also take into account the maintenance and upkeep that you will have to attend to later on.
If you want to make sure that you choose the right material for your company signboard in Dubai, get in touch with Al-Rizq advertising. With their expert team of professionals, they will be able to guide you and help you come up with the right signage for your brand.