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Sheraton Dubai Creek
External Façade Signage

Location: Dubai, UAE

Scope: Multiple Facilities & Signage Systems

Brand transformation and façade signage upgrade for a landmark hospitality destination in Dubai

Project Overview

Sheraton Dubai Creek Hotel & Towers is a well established five-star hospitality landmark located along Dubai Creek, recognized for its iconic presence within the city’s skyline.

RIZQ Group was engaged to remove existing signage and deliver new external facade signage aligned with Sheraton’s updated brand identity, ensuring a refreshed and prominent visual presence for the property.

Project Scope

Removal of existing external signage systems
Fabrication of new wall facade signage for building identification
Installation across key building elevations
High-precision assembly of logo elements with detailed components
Alignment with updated Sheraton brand standards
Execution within an operational hospitality environment

Project Challenges

The project involved working on a prominent building elevation, requiring careful planning for access, positioning, and installation accuracy.
The new Sheraton logo consisted of multiple detailed elements, requiring precise fabrication and assembly to achieve consistent alignment and finish across all signage units.

Outcome

RIZQ Group successfully delivered a refreshed façade signage system that enhances the hotel’s visual identity and reinforces its presence along Dubai Creek.
The implementation improved the building’s aesthetic appeal while aligning with the updated brand standards of an internationally recognized hospitality brand.