Location: Dubai, UAE
Scope: Multiple Facilities & Signage Systems
High visibility rooftop branding for a landmark building along Sheikh Zayed Road
The Emirates Holidays building, located at the gateway of Business Bay and overlooking the Dubai Water Canal is a prominent commercial landmark associated with Emirates Group. RIZQ Group was engaged to execute facade signage replacement works, delivering rooftop illuminated branding aligned with the strict brand standards of Emirates across a high visibility urban location.
The project required delivering signage that meets the strict visual and quality standards of a globally recognized brand, while ensuring consistency across multiple installations.
Achieving optimal visibility from high traffic corridors, including Sheikh Zayed Road and surrounding urban areas, required careful attention to scale, positioning and illumination performance.
RIZQ Group successfully delivered rooftop signage that enhances the building’s identity and reinforces Emirates’ brand presence within a key commercial corridor.
The installation provides strong visual impact across both day and night conditions, contributing to a consistent and prominent brand experience in a high-visibility location.
